Global Times - Soon after the strong earthquake jolting Ya'an City in southwest China's Sichuan Province on April 20, Zhejiang Geely Holding Group announced to commit 20 million yuan to support the reconstruction and relief efforts in the disaster area. Considering the latest process of disaster relief, Geely Group launched its second donation on May 30, 2013, donating 20 more SUVs including the Gleagle GX7 and the Englon SX7 to the disaster area. The donation ceremony was held in Geely Chengdu manufacturing base, at which Yu Xueliang, the senior Vice-President of Geely Holding Group, Hou Haijing, the Vice-President of the Group, Yang Xueliang, the Chief Public Relations Officer (PRO) of the Group, Li Hua, the Executive Deputy Director of Administrative Committee of Chengdu Economic and Technological Development Zone, and Chen Mingyu, the Executive Vice-Chairman of the Charity Organization in Longquanyi District were present.
On April 20, the day the severe earthquake happened, Geely Group announced that Geely Auto and Volvo, the premium brand of Geely Holding Group, would donate 26 SUVs to support relief efforts in the disaster area, and Geely would carry out this plan together with its local 4S dealerships in Ya'an City. Those 26 vehicles have been gradually delivered to some charity organizations, including China Foundation for Poverty Alleviation (CFPA), Shenzhen One Foundation (SOF) and Chengdu Longquanyi Charity Organization, which are commissioned to undertake the tasks of post-disaster reconstruction.
In order to more effectively support the post-disaster reconstruction, as well as help people in the earthquake-stricken area to resume their life and production as soon as possible, Geely Group launched its second charity plan, donating 20 more SUVs to the stricken area. The strong power and excellent performance of the GX7 and SX7 make them capable of dealing with the complicated road conditions in the disaster area. Therefore, nine of these 20 SUVs will be donated to the traffic police detachment of Ya'an Public Security Bureau to help the traffic dispersion and management in the stricken area, while another 4 SUVs will be donated to the One Foundation for disaster relief services and post-disaster reconstruction surveys.
Li Hua, the Executive Deputy Director of Administrative Committee of Chengdu Economic and Technological Development Zone, said at the ceremony, "As a leader of self-owned brands in China's automobile industry, Geely has made remarkable contributions to the economic and social development of Chengdu City as well as Sichuan Province since the establishment of its manufacturing plant in Chengdu Economic and Technological Development Zone. When the Wenchuan Earthquake and Ya'an Earthquake happened, Geely actively participated in the disaster relief and reconstruction work, fully showing its strong sense of social responsibility. Together with Geely, we are willing to make great efforts on the economic and social development of Chengdu City, as well as the reconstruction and steady development of the disaster area."
Yu Xueliang, the senior Vice-President of Geely Holding Group, said at the ceremony, "Geely always puts social responsibility at the heart of its development strategy, and fulfills the enterprise's obligations while creating business value. We will root in Chengdu, support this city's economic and social development and actively perform our social responsibilities. We hope that the two donations can express our willingness to support the disaster area and to help people there overcome all the difficulties and rebuild their homes."
Recently, Geely Group officially released its 2012 Corporate Social Responsibility Report, which shows that up to the end of 2012, Geely has totally donated more than 400 million yuan in philanthropy. According to the Report on Corporate Social Responsibility Index in Auto Industry co-released by Tsinghua University and Ruder Finn Public Relations, Geely Auto's corporate social responsibility index ranks the first among all the self-owned brand auto makers, fully reflecting Geely's efforts in performing its social responsibility over the years.