Last year¡¯s series of events posed serious impact on all Japanese car brands in China. The first half year¡¯s market changes also proved that the recovery will be long lasting.
Therefore, China Nissan Motor Co. tried to change the original model of depending on passenger car to realize fast growth and turns to use multi-plates, including passenger car and light commercial car in order to reach the 10% market share in China earlier.
Although Nissan Motor Co. all emphasized that they were resuming, the sales curve was not smoothly rising. On July 2,Nissan published China sales which showed that this June, the sales in China market was 101,000 units, declining 7.7% year-on-year, terminated recovery situation in Apr. and May and showed negative growth again.
However, Nissan Motor Co.still believed that they could finish the originally-made annual sales target in China, 125,000 vehicles. Nissan Motor Co. China P.R. Director told Southern Metropolitan Daily reporter that the sales from Jan. to Jun. accumulated 591,600 units, declining 8.3 year-on-year. However, Dongfeng-Nissan¡¯s overall retails rose 1.7% from a year earlier and Zhengzhou Nissan basically realized the original target.
Renault-Nissan CEO Carlos Ghosn said that Nissan¡¯s target of 10% Chinese market share won¡¯t be realized until 2017. However, this year Nissan China sales, 125,000vehicles, was equal to actual sales in 2011, which means that the top priority is to change depending on passenger car to promote market share.
Nissan Motor Co. is undoubtedly the most active car giant who implement the system of ¡°joint venture, independent brand development¡±. Meanwhile, Huo Jing said that in China market, Nissan will still provide Venucia the technology, production and sale support to realize the strategy of new energy motor. She also revealed that Dongfeng Sport brand¡¯s culture, product orientation and the complete brand framework will be announced during Beijing Auto Show next year.