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Audi in China to strengthen "All Wheel Drive" strategy


Recently, Audi A4L 40 TFSI Quattro version was officially launched on sale at 349,000 yuan. After the integrated marketing strategies "Land of Quattro" entered China in June, FAW-VW Audi deepened the "All Wheel Drive" strategy and it also means that the Ashkenazi vehicle B-market struggles to upgrade again.

Previously, BMW has just released at the Chengdu motor show BMW 316i models only at the price of 283,000 yuan. As the growth was reduced in the luxury car market, Ashkenazi's three luxury car companies more purposefully begin to dig their potential. In June this year, Faw-VW Audi "China. Land of Quattro insightful future "integrated marketing strategy was officially launched. Faw-VW Audi Sales Division, Executive Vice President, Ge Shuwen said, "we want to technically enhance China users perception and recognition of Quattro and from a product standpoint, we hope to systematically import entry-level cars in the future, so that more users can enjoy the perfect driving feelings with Quattro technology.¡±

Ge Shuwen said ,"Today we launch the new sports version with dynamic performance and cool appearance, what is more, the price is more favorable for consumers so that more and more consumers can experience the Audi Quattro¡¯s precise driving feelings. At the same time, this friendly Quattro model will also lead to further expansion of the Audi A4L. advantage."

According to the Beijing economic daily reporter, domestic luxury car market growth is slower as a whole this year and luxury vehicles are under increasing pressure. "digging the outstanding features and potentials are what Audi, BMW and Mercedes-Benz's mostly need to do. "Jia Xinguang said.



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