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Lexus Sales Goal increases, 30% Sales shall from Hybrid in China


¡°Lexus sales goal in China this year is 30% sales comes from hybrid.¡± Lixin Lang, vice general manager of Lexus, said that the percentage was 15% in last year, but it will double this year. Compared with 25% goal at the beginning of this year, the goal is increased again.

Lixin Lang has strengthen the goal at the 6th China Energy and Environment Forum holding recently. At present, Lexus hybrid sales has reached 28% of the total sales already, which takes 80% of the entire hybrid segment in China.

At present, Lexus owns 5 hybrid models in China. The company sold 64 thousand vehicles in Chinese market last year, and its goal of this year is 80 thousand, which means it includes 24 thousand hybrid cars.

However, compared with Lexus hybrid car performance globally, Chinese segment performance still has distance. Lixin Lang said that 70% sales of Lexus is hybrid type in Japan, the figure is 50% in Europe, and it is up to 72% in Taiwan market. Besides, Lexus has sold 240 thousand hybrid vehicles in U.S.A up to July this year.

2013 is the ¡°hybrid popularization year¡± for Lexus. The company has introduced series big service to achieve its sales goal, which includes providing 6 years or 150 thousand km maintain freely and 10 years or 250 thousand km quality battery guarantee.



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