The worldĄ¯s car-makers are bringing their top gear to the 10-day Frankfurt Auto Show. Concept cars are -- as usual, grabbing the most attention. Even if some of the cars will never go to market, it is still a way for brands to project their visions into the future.
Driving into the future. ThatĄ¯s what major car-brands are doing at the Frankfurt Auto Show. This year, new-energy cars, or hybrid-powered cars in specific, dominate the concept designs. Nissan, BMW, Citroen and Lexus all brought their cutting edge hybrid models.
"At this moment itĄ¯s just a study, itĄ¯s a design study. But clearly we donĄ¯t do this without a purpose. We really want to show that we are working in to a strong direction. And itĄ¯s important for us to show that we mean it seriously."said Etienne Plas, Communications manager of Lexu Europe.
They are serious about these "cars of tomorrow". BMW and CitroenĄ¯s new-energy models will go into production by 2014. And NissanĄ¯s models target the Chinese market.
"With a concept car you can test many things. It is essentially targeted at the Chinese market in terms of size, proportion."said Etienne Henry, Vice-president of product planning of Nissan.
Concept cars, ready for market cars -- all competing for more attention at the auto show. Last year, around one million visitors attended the show, finding current trends and looking into the future.