As GAC Honda the ninth generation Accord was launched, Honda begins to fight back in the Chinese market.
GAC Honda Executive Vice President Yu Jun recently told reporters, "we are full of confidence that the ninth Accord will again become the leader of China's senior auto market. "
Under the power of the new-generation Accord, Honda sales target for this year is set to be more than 400,000 units, an increase of more than 30%.
It is learned that, in order to ensure the competitiveness of products, GAC Honda even delayed the launched time of next-generation Accord in China. Yu Jun told reporters, the reason that the launch of the ninth generation Accord was delayed almost one year in China after the launch in the North American market was that "it takes 9 months to do its own development and design of the Chinese market."
The confidence in the ninth generation Accord is mainly from Honda's most advanced power technology, and new technology configuration also increases the value of the car. The biggest highlights of the ninth generation Accord is the powertrain. It is learned that the new generation Accord is Honda's first model that carries the "Earth Dreams Technology".
But it is also viewed that since at present, turbocharging technology represented by Volkswagen China has become "energy-saving" synonymous, it still needs to be tested whether Honda's new technology can change the market.