This year, the subcompact SUV has become a key strength to promote SUV market growth.
In August, domestic retail growth of motors is only 15% per cent year-on-yar, while SUV market growth is over 40%. Among them, the subcompact SUV represented by A0-class SUV grew most prominently. In former eight months, A0-class SUV totally sold 167,880 vehicle, up 202%, far beyond the average growth of the niche market.
Industry analysts believe that after the emergence of the young consumer group represented by after-80s who have a great demand of diversified and individualized models will continue to push up subcompact SUV sales. Meanwhile, due to the price ranges overlap, subcompact SUV will further divert the entry-level car market.
In the SUV market, the brands that grows most prominently are subcompact SUV represented by Ford Ecosport, General Encore, and Great Wall M4. Ford Ecosport launched in March had been sold totally 30,359 units by now, average monthly sales of which were about 6,000 vehicles; the former eight months sales of General Encore were 35,614 units, average monthly sales of which were more than 4,000; Great wall M4 achieved cumulative sales of 81,025 vehicles, an increase of 378.5% year-on-year.
CPCA Deputy Secretary Cui Dongshu believes that, with the development trends of the global market, both in terms of energy saving and emission reduction and age-down of consumer group, subcompact SUV is more in line with the future direction of auto development. He also forecasts that for the next 2-3 years, subcompact SUV will continue to maintain its high growth.
It is learned that some car companies including GAC Honda, Dongfeng Honda and Beijing Hyundai, have announced plans to launch subcompact SUV. But Cui Dongshu believes, "Along with the released consumption potential of three or four tier cities, as well as the increasing purchasing needs of the younger generation, the cake of the future entry-level market is still very big. This is why many automakers have successively layed out market segments."