At present, Brilliance BMW has officially appointed Tong ZHU as new vice sales president to replace Jianjun Duan who left one week ago. As it known, BMW management has adjusted dramatically after Engelhard has taken president and CEO position of BMW Greater China this year. With Dong ZHU gets into position, new management structure is built up already. The most important question for Tong Zhu right now is how to remain Brilliance BMW fast development.
After graduated from Fudan University Master of Business Administration in 1999, Tong ZHU joined Swire Coca-Cola Company as sales orchestrating supervisor. And then took market specialist of Avon (China) Co., Ltd. He joined BMW (China) Automobile Trade Co. LTD. in 2005 as market analyst and plan manager. And he took Brilliance BMW sales planning and strategy senior manager in 2007, took dealer development director in 2012. Dong Zhu has taken management position in market analysis, sales planning, dealer development departments etc.
From first step into BMW to taking vice president position, Tong Zhu has experienced BMW fast growth in Chinese market. Dealers has reached 382 now, include 140 dealers separated in fourth-tier and fifth-tier cities.
In fact, domestic dealers are worried about new comer after BMW announced Jianjun Duan, former vice president, has left the company. Tong ZHU, who is aroused from sales and marketing position, seems not worried about situation control capability. Tong Zhu said before that it is very clear about the future auto market in China. Luxury car sales must start from first-tier and second-tier cities and then spread to smaller cities. If BMW is able to cut into blank market, it will be easy to cultivate that market.
However, luxury car competition is getting stiffer with market development. It is not easy situation Tong Zhu facing now. It is not only BMW, but some other opponents have moved forwards to smaller market, particularly Audi and Benz.
However, CEO and president of Brilliance BMW has confident with Tong ZHU. He said to media that ˇ°Mr. Zhu has rich experience in sales and network development; I believe he will contribute a lot for Brilliance BMW development.ˇ±