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Mercedes continues planned expansion


Mercedes-Benz marked another step in the rapid expansion of its network of China dealerships when it opened its latest retail in Shanghai together with authorized partner Lei Shing Hong on Friday.

"I have had the privilege of many trips to China over the past few years, but I never cease to be amazed at the rapid pace of change in this country, which is reflected by how fast Mercedes-Benz's dealer network has been developing here," said Ola Kallenius, member of the divisional board of Mercedes-Benz Cars Marketing & Sales.

"We are proud to have partners like LSH who are committed to delivering world-class customer service and developing the Mercedes-Benz brand in China".

"It has been one of our core business focuses to reinforce management and communications with Mercedes-Benz's dealer partners in China.

"With more continued mutual support and increased understanding, we and our partners here have many more successful years to look forward to," noted Nicholas Speeks, president & CEO of Beijing Mercedes-Benz Sales Service Co Ltd.

A substantial investment made in July 2011 has given rise to a state-of-the-art facility covering an area of 50,000 square meters in a bright and spacious arrangement over three floors.

The showroom area accommodates 40 vehicles for display, and in line with Mercedes-Benz "customer-first" policy, the after-sales service area has a capacity of 60 cars to ensure convenience, efficient service, and quick turnaround.

As the automotive market in China matures, increasing numbers of customers are trading up to new models, and first-time customers are exploring the benefits of joining the Mercedes-Benz family with a pre-owned car.

The Mercedes-Benz StarElite program, dedicated to pre-owned cars, promises the same excellent quality and premium service and is located on the third floor of the dealership.

"Mercedes-Benz has put a great deal of efforts in ensuring the quality of our expanding dealership network in China," said Speeks. "This new dealership complements perfectly the premium quality of Mercedes-Benz's stellar products and the brand's high standing in the automotive world."

The collaboration between Mercedes-Benz and its dealer partners has produced great success in China this year.

In 2013, Mercedes is opening 75 new outlets in 36 new cities, nearly half of which will be in third- or fourth-tier cities.

At the end of 2013, Mercedes will have a distribution network of 337 dealer outlets in total, covering 151 cities in China.

"Today, the opening of this Lei Shing Hong Auto Center marks another milestone for us in China," said Gan Khian Seng, managing director of LSH Group.

"We are back in Shanghai, where our partnership with Mercedes-Benz in China first took root and where the budding friendship with our customers was first forged.

"We are back in Shanghai to recommit ourselves to the promises we made to our customers and business partners 20 years ago."



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