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Skoda's new design DNA


Skoda plans to continue an aggressive new product offensive in China to raise brand awareness and boost sales, said Andreas Hafemann, president of Skoda China.

During a recent media event at the Czech Embassy in Beijing, Hafemann said the Czech unit of Volkswagen Group will introduce a new or revamped model every six months from 2014 to 2016. 



Skoda will also accelerate the application of a new design language to its entire lineup, he said.

The carmaker's locally built product portfolio now has six models including the Fabia, Rapid, Rapid Spaceback, all-new Octavia, Yeti and New Superb.

The Rapid and Yeti were added to the lineup last year, followed by the Rapid Spaceback in April and the all-new Octavia in May. The models are produced at joint venture Shanghai Volkswagen plants in Shanghai, Yizheng, Jiangsu province and Ningbo, Zhejiang province.

Skoda sold more than 221,000 vehicles in 2013 in China, its largest market worldwide.

According to previously released data, it plans to more than double sales in China to 500,000 units by 2018, when its worldwide delivery is expected to reach 1.5 million.

Skoda sold 83,900 vehicles in China in the first four months of this year, a 7.4 percent increase from a year earlier.

In May it moved 23,200, a rise of more than 10 percent over the same month last year.

At the media event, Peik von Bestenbostel, head of communications at Skoda Auto, unveiled Skoda's new design language, first used on the all-new Octavia.

One of the most distinguishing features is the combination of headlights and fog lamps that resemble a four-leave clover, the symbol of luck, he said.

The shape of the headlights is also inspired by the traditional Czech crystal cutting techniques, he said.

The new design language will be applied to all Skoda models by 2015 and is expected to improve brand recognition among customers, he said.




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