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The share of Chinese self-owned brand automobiles declines obviously


Gasgoo.comĘCThe share of Chinese self-owned brand automobiles declines obviously while Chinese automobile market, which is biggest in the world, increases rapidly.

According to the data of China Automotive Industry Association, the production and sales volumes of Chinese automobiles both exceeded 23,000,000 and ranked top 1 in the world for continuous 6 years. The sales volume of self-owned passenger cars were 7,573,300, occupying 38.44% of total passenger cars volume and declining by 2.14% on year-on-year basis.

After the worldwide financial crisis in 2008, Chinese government introduced some polices in automobile industry such as taking cars to the countryside and purchase tax exemption, which lead the boom of self-owned brands automobile market.

Industry analysts think this prosperity of market isn't rational and the market share of self-owned brands increased less after those policies quit and got a hard hit with the addition of new negative factors such as foreign brands entering economy models and the policy of traffic & purchase controls in Tianjin, Hangzhou, Shenzhen.

The exporting situation of Chinese self-owned brand automobiles is also not optimistic. Industry analysts think the development of Chinese self-owned brand automobiles has made great progress during past 10 years but the brand competitiveness should be improved to face the difficulties from domestic and overseas areas. As known, the complete technology research and development system has been established in major auto manufacturers but the price isn't matching the quality due to the influence of past old brand image.

Industry insiders point out that brand building and transformation &upgrading are highly needed and the support from government is also necessary because the thinking set of customers towards self-owned brands is not easy to be changed completely.



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