Gasgoo.com - Jaguar Land Rover has been the subject of major interest in China as of late. In 2014, Jaguar Land Rover sold a total of 120,000 vehicles in China, ranking as the country¡¯s fourth best performing luxury automobile manufacturer behind Audi, BMW and Mercedes-Benz.
In an interview with the National Business Daily today, Jaguar Land Rover Greater China Region President Bob Grace (pictured) announced that the manufacturer is currently working on establishing a new relationship with its dealerships in the country, which will see the manufacturer providing higher-quality after sales and other services for the over 500,000 Jaguar Land Rover owners in the country.
Mr. Grace also hopes to capitalize on the Chinese luxury automobile segment¡¯s constant growth, which is forecast to exceed the growth rate of the national automobile market. The following is an excerpt of Mr. Grace¡¯s interview with the paper:
NBD: Can you please summarize Jaguar Land Rover¡¯s Chinese market performance in 2014?
Mr. Grace: In 2014, we built on Jaguar Land Rover¡¯s stable development in the market. On the one hand, we worked together to expand our sales network, while at the same time strengthening our brand image in the country. We also worked on building our business relationship with Chery Jaguar Land Rover, as well as increasing the quality and service offered for customers in the country.
NBD: What prospects does Jaguar Land Rover have for China in 2015?
Mr. Grace: I believe that 2015 will be a very challenging year for the automobile industry, as the Chinese automobile industry continues to gradually shifts from preliminary development to a more mature phase of increasing brand competition.
NBD: With the first domestically-built Land Rover model already being released, what preparations has Jaguar Land Rover made?
Mr. Grace: With the Changshu Production Plant having already begun operation, we guarantee that before 2016, we will build three models in China, two of those being Land Rovers and one being a Jaguar. With the increasing pace of localization and further domestic production of new vehicles, we will be able to increase our market share [in the country].