Gasgoo.com ĘC FAW Toyota has recently released new local LOGO for brand image. New LOGO of silver three-dimensional brand graph with red characters will be used instead of old all red LOGO. Silver and red stand for the promise of FAW Toyota for brand, which is the feeling of gentle and heartbeat. 3D metal stereoscopic graph corresponds to car materials. Besides, the "TOYOTA" in distributors characters is replaced by Chinese FAW Toyota.
As a visual language, brand LOGO could create brand image and influence customers' loyalty index. New LOGO of FAW Toyota inherits and promotes old LOGO this time. It keeps brand equity and gives new connotation by using all Chinese.
In fact, FAW Toyota obeys customer orientation for 11 years after established in 2003 and has sold more than 4.3 million cars. In the future, FAW Toyota will use better product and service to feedback customers.
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