J.D. Power: Auto sales of April in China has been more difficult in China
Gasgoo.com ĘCIn accordance with the sales report of J.D. Power Asia, the discount rate of large luxury cars of April in China has declined to average 84.7%, 1% less than 85.7% of February, which means more difficult sales status.
The sales volumes of domestic luxury cars, Beijing Benz, Brilliance BMW and FAW Audi, occupy more than 50% of total sales volumes of PC luxury cars. The discount rates of 3 brands above has been increasing since this year. The rate of Brilliance BMW is the highest among 3 brands at present, which is 89.5% in April. The stock pressure of Brilliance BMW is also highest. According to sales data, the terminal sales volumes of large luxury cars of March in China declined by 23% YoY, which was biggest glide among luxury cars segment markets. We could see the discount rate of April increased due to the difficult sales status of March.
The sales volume of total auto market in China declined by 14% MoM. Among all main current auto segment markets, compact car was the only one which increased in March, by 12% MoM. For retail sales volume, the data of compact SUV increased double in March. The retail sales volumes of compact luxury saloon car, compact luxury SUV and middle-sized luxury SUV increased more.
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