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Toyota,Honda performed well for sensing the right development trend in Chinese market

 

Gasgoo.com - Defying recession of Chinese car market, Toyota and Honda have surprisingly reported sales rise for guessing the future trend. The two corporations embody the prediction of Li Hui, the executive vice general manager of GAC Toyota, that one who seizes the right development direction of the coming three year wins half the battle. They have bet correctly on that the age of the average car buyers is coming down by vigorously promoting subcompact car and SUV, catering the need of thepost-80s(people born after 1980).

According to the latest official statistics of Toyota, the automaker reported sales of 100,600 units in June in China, surging 41.7% on a year-on-year basis, the highest growth since March 2014. Besides, Toyota¡¯s sales have increased for three consecutive years from April to June. And its accumulative sales for the first half of the year in China is 512,800 units, increasing 10.1% compared with that of the year earlier. The manufacture sets a sales goal of 1,100,000 units, up 6.8% compared with the goal of last year.

The spokesman for Toyota China stated that the secrets for the automaker¡¯s sales fast growth are that Toyota take the development direction of facing younger buyers in advance by implementing subcompact car strategy, and that it take advantage of the popularity of subcompact cars and SUVs. The company¡¯s Corolla, Vios, Levin and other subcompact cars has gone through an explosive growth in sales. Corolla reported 25,000 units sales in June; and Vios 12,000 units; and Levin 10,000 units. Highlander and other SUVs hold a strong demand.Corolla reported 25,000 units sales in June; and Vios 12,000 units; and Levin 10,000 units. And Highlander SUV sold more than 9,000 units monthly both in May and June.

Thanks to Vezel and XR-V small SUVs¡¯ hot sales, Honda also reported 26.1% percent year-on-year sales growth in China, selling 73,400 domestically produced vehicles in June. And Honda¡¯s accumulative sales for the first half of the year add up to 460,090 units, surging 30.4% on a year-on-year basis.

 

 

 
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