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Shanghai VW polishes Lavida Family and Santana Family to grab compact vehicle market


Gasgoo.com (Shanghai July 24) - Shanghai VW launched 19 new models adding into the Lavida family as the company reporting sales slide in the first half of the year.

Amid Chinese passenger vehicles slide of 6% to 5.82 million units in the first half of the year on a year-on-year basis, Shanghai VW reported sales of 183,000 units of its new Lavida series in the same period. Seeing the risk of overall sales slide, the automaker launched 10 new Lavidas and 9 new Gran Lavida, whose selling prices range from 109,900 to 162,900 CNY.

The another two new models of brand new Cross Lavida and new Lavida sport will soon be launched later this year, after which there will be 21 new Lavida models fighting in the compact vehicles market.

As the top seller, Shanghai VW reported sales of 939,000 units in the first half of the year, maintaining 15.3% market share of the compact vehicles. In particular, new Lavida family contributed one fourth of Shanghai VWs sales volume with 233,000 units sold in the same period.

In addition to the Lavida family, Shanghai VW is building another family brand of Santana, with the publication of Gran Santana.




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